Experience Mapping Workshop

What is

user experience?

User Experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular product, system or service

Traditional functional design

User centered design

USER JOURNEY

Research, Research, Research...

Experience mapping

User experience design PROCESS

GOALS

  • Gemeinsames Verständnis von Benutzerbedürfnissen
  • Experience Map Erstellung
  • Ausbau der User Journey
  • Identifizierung von möglichen Problemen und Lücken
  • Opportunities