oddEVEN
We provide marketing technology, front end and software development consulting to bring your digital marketing and ecommerce projects to the next level.
Five
Technology Driven Trends Shaping
the Future of Marketing
By Stefan Malär
8. New Marketing
Technologies
Event Zürich
Agenda
-
The change of interaction interfaces
-
The rise of AI and ML
-
Tools for data-driven marketing
-
The segment of one
-
Increasing speed of change
the change of interaction interfaces
The history (simplified)
back in the days
50's
90's
2007
now
Things as Interfaces
AR and VR
Voice Interfaces
50% of all searches will be voice searches by 2020, percomScore
Conversation with Bots
Chatbot market expected to grow 31% year on year, perMarket Study Report
Conversational Interfaces Examples
the rise
of
AI and ML
Quick Definition
AI Technologies for Marketing
AI Generated Content
Transform data to narrative:Wordsmith by Automated Insights
Dynamic Pricing
Personal price from purchase history:5Analytics
tools for
data-driven marketing
Multi Touch Attribution
Last
Custom
First
Linear
Specialized attribution software:Bizible
Competitor Analysis
Competitive analysis in global Media & Social Media:
Free Market Research
Consumer behavior: Think with Google
Key word suggestions: Neil Patel - Ubersuggest
Find trends: Social Mention
Demographic information (US):
Create a buyer persona:
The
segment
of one
By Jack Lindsay via Vancouver Archives
Personal Relationship
...How to achieve it in the digital age
- Identify Customer
- Gather Customer Insights
- Segment Customers
- Recognize Customer
- Create Personalized Content
- Deliver a targeted experience
Cross-Device Identification (XDID)
Deterministic vs. Probabilistic XDID
increasing speed of change
By Scott Brinker,Chief Marketing Technologist Blog
Different Speeds
People hate change…
And that’s because people hate change…
I want to be sure that you get my point.People really hate change. They really, really do.
By Steve McMenamin, Atlantic Systems Guild
Enable Change
Fromimgur.com
Plus shapeD People
Cross discipline
Strategic thinking
Broad experience
Deep expertise
By Scott Brinker,Chief Marketing Technologist Blog
Democratizing martech
This is it
Recap
NEW Interfaces
Rise of AI and ML
Data-driven marketing TOOLS
Segment of ONE
SPEED of change
take away
Being able to adopt and harness new technologies as a company effectively is more important than the technologies themselves as they are evolving ever more quickly.
Thank You!
Stefan Malär
Managing Partner
Redefining Marketing Technology
Credits and references
-
Daily Hive - 25 vintage photos of Vancouver's grocery stores
-
The Verge - Amazon patents a mirror that dresses you in virtual clothes
-
Creative Guerrilla Marketing - 10 Examples of Augmented Reality in Retail
-
ClickZ - Chatbot market size is set to exceed USD 1.34 billion by 2024
-
Chatbots Magazine - Conversational Interfaces: The Future of Chatbots
-
Towards Data Science - Deep learning weekly piece: the differences between AI, ML, and DL
-
Smart Insights - 15 Applications of Artificial Intelligence in Marketing
-
AIMultiple Blog - Dynamic pricing: In-depth Guide to Improved Margins [2019]
-
R2Integrated Blog - What You Need to Know about Cross Device Identification
-
CMSWire - What Is Cross-Device Identification and How Can Marketers Use It?
5 Technology Driven Trends Shaping the Future of Marketing
By oddEVEN
5 Technology Driven Trends Shaping the Future of Marketing
We'll be looking at some technology driven trends coming mainly from the US, which are shaping the future of marketing. These include the change of interaction interfaces, the rise of AI and ML, targeting a segment of one, new tools for data driven marketing and the increasing speed of change of the marketing technologies. You will get an overview of the topics covering approaches used and providers offering relevant services.
