Experience Mapping Workshop
What is
user experience?
User Experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular product, system or service
Traditional functional design
User centered design
USER JOURNEY
Research, Research, Research...
Experience mapping
User experience design PROCESS
GOALS
- Gemeinsames Verständnis von Benutzerbedürfnissen
- Experience Map Erstellung
- Ausbau der User Journey
- Identifizierung von möglichen Problemen und Lücken
- Opportunities